The traditional regional or national consumer segmentation is outdated and unhelpful. Innovators and investors need a more nuanced approach to understanding the market.
Are we including the significant expat population in many of the GCC countries here? They also get distributed among the 3 segments at income levels but cannot be culturally fit (non-Arabic) to be included here.
This was such an enjoyable read, Nafez. Any chance you'd be willing to share which cities fall in each of the MENAs?
Are we including the significant expat population in many of the GCC countries here? They also get distributed among the 3 segments at income levels but cannot be culturally fit (non-Arabic) to be included here.